Top 10 Rules for Small Business Success

September 02, 2009 | Tags: | Category: Cincinnati

1. Find Your Niche

You are not all things to all people. Decide on your target market and narrow your focus in order to broaden your appeal.

2. What’s Different?

What’s different about what you are doing? Stand out from an overcrowded market where so much of the advertising and products look the same.

3. Surround Yourself with Great People

Build a team. Employ people as part of your business, not just to work for it.

4. Be Faster than Your Competition

Time is the most precious commodity. When delivery is expected Friday, show up Thursday afternoon. Return calls and emails as soon as possible.

5. Thank Your Customers

Tell your customers and employees how much you appreciate them. Consider hand-writing a note for an even more personal touch.

6. Be Consistent

Make sure your business has a consistent look and feel. A customer must get the same flavor from everyone within your organization. Always. Think “franchise” – even if you aren’t one. We recommend the E-Myth by Gerber. He talks a lot about this.

7. Smile

Throw out the reasons you think people buy from you like price, product quality or your warranty. People buy because they like you – and a blue suit doesn’t hurt things.

8. Fanatical Optimism

The glass must always be half full. Attitude will always win out in the end and infect all of those around you.

9. Sell Soft

Don’t ever hard sell. Solve problems. Satisfy wants. Do what is truly best for your customer. Do what you would want done for you.

10. Leave Your Comfort Zone

Never accept the idea that this is the way you’ve always done it. Never accept that a new idea or technology could never work for you. Ask why.

Press Releases

January 31, 2010 - Telablue Helps Local Candidates Reach the Voting Public

Telablue Helps Local Candidates Reach the Voting Public Telablue, Inc. is excited to announce a web design and online promotion special to help local candidates during the 2010 campaign season.  Our experienced and local team wants to be sure that you reach the maximum number of potential voters during your political campaign. A professionally designed [...]


January 02, 2010 - Congratulations San Diego Century Bicycle Tour

San Diego Century Bicycle Tour has contracted with Telablue, Inc. for online promotion activities that will help reach Southern California Cycling enthusiasts for their 4th annual bicycle tour on May 22, 2010.  San Diego Century Bicycle Tour 2010 is a group bike ride that offers Southern California Cyclists their choice of three different courses through [...]


September 03, 2009 - HHS Services – Indiana's Handyman

HHS Services, an Indiana handyman located north of Carmel, Indiana, asked Telablue to help them reach new clients by creating an online presence via a new website. HHS is a family owned and operated electrical and plumbing contractor servicing Hamilton, Madison, Delaware, Tipton and Howard counties. HHS Services does all their own work with no [...]


Business Articles

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Social spaces. Social spaces are these new web 2.0 websites like blogs, Facebook, Myspace, Twitter, and Youtube where users are creating all the content and interacting with each other. This is where users are hanging out online. Use these places to answer questions from your customers, gather feedback, spread information, and announce new products or [...]


September 03, 2009 - 5 Ways to Market Your Website

Think strategically. Your web site should be a part of your overall marketing plan, but more than that should be part of your overall business plan. Your website should reflect your business and your business should reflect your website. Your website represents your company online and should be taken seriously. Choose a web address wisely. [...]


September 03, 2009 - Create a Marketing Plan in 5 Steps

1. Set goals. Determine specific goals, set a deadline for these goals to be achieved, then write them down. The old saying, “Its not real until its written down,” is true here. Next, share these goals with your employees and any invested partners. Get everyone on the same page so that they can all help [...]