How to Establish a Presence in Your Local Community
Even if you have been around for a while, you might not be well known even in your own community, but especially if you are new. We’ll discuss some ways that you can establish a better presence in your local community or do it for the first time. It’s all about marketing by getting involved. Here’s how.
The first thing is to create an advisory board representative of your customers and promote it. You can do this through the Internet on social spaces or by submitting it to your local newspaper, TV or radio station. Then listen to the board’s ideas and take action on them if you can.
Consider publishing a newsletter about your business for current and potential customers. Send it via postal mail or email it direct. You could and should also post it on your website. Your website should have a news section on it if it doesn’t already. This keeps your site fresh and lets others know you’re still actively in business.
Know what you are in business for and make those values clear to your community. Some businesses promotes their commitment to family—sometimes closing their store early to attend soccer games when their children or employees’ children are competing. Others promote commitment to helping the homeless. What are you committed to?
Make donations on behalf of your business as a way to promote and to show what you are committed to. If you have a landscaping business, for example, contribute landscaping services or plants to a community garden. You can volunteer anywhere in your community and encourage your employees to follow suit.
Press Releases
January 31, 2010 - Telablue Helps Local Candidates Reach the Voting Public
Telablue Helps Local Candidates Reach the Voting Public
Telablue, Inc. is excited to announce a web design and online promotion special to help local candidates during the 2010 campaign season. Our experienced and local team wants to be sure that you reach the maximum number of potential voters during your political campaign.
A professionally designed website will let your voters know about who you are, what… Read more...
January 02, 2010 - Congratulations San Diego Century Bicycle Tour
San Diego Century Bicycle Tour has contracted with Telablue, Inc. for online promotion activities that will help reach Southern California Cycling enthusiasts for their 4th annual bicycle tour on May 22, 2010. San Diego Century Bicycle Tour 2010 is a group bike ride that offers Southern… Read more...
September 03, 2009 - HHS Services – Indiana’s Handyman
HHS Services, an Indiana handyman located north of Carmel, Indiana, asked Telablue to help them reach new clients by creating an online presence via a new website. HHS is a family owned and operated electrical and plumbing contractor servicing Hamilton, Madison, Delaware, Tipton and Howard counties. HHS Services does all their own work with no sub-contractors… Read more...
Business Articles
September 03, 2009 - 5 Ways to Use Technology in Your Marketing Plan
Social spaces.
Social spaces are these new web 2.0 websites like blogs, Facebook, Myspace, Twitter, and Youtube where users are creating all the content and interacting with each other. This is where users are hanging out online. Use these places to answer questions from your customers, gather feedback, spread information, and announce new products or sales. Post often—daily if possible. Better entries or “posts” as they can be called… Read more...
September 03, 2009 - 5 Ways to Market Your Website
Think strategically.
Your web site should be a part of your overall marketing plan, but more than that should be part of your overall business plan. Your website should reflect your business and your business should reflect your website. Your website represents your company online and should be taken seriously.
Choose a web address wisely.
Choose a web site address (sometimes called a domain name) that’s intuitive… Read more...
September 03, 2009 - Create a Marketing Plan in 5 Steps
1. Set goals.
Determine specific goals, set a deadline for these goals to be achieved, then write them down. The old saying, “Its not real until its written down,” is true here. Next, share these goals with your employees and any invested partners. Get everyone on the same page so that they can all help work towards the goal.
2. Pick your tools.
Determine which tools can… Read more...
Telablue is an Indianapolis web design and promotion firm serving the Midwest.