Social spaces. Social spaces are these new web 2.0 websites like blogs, Facebook, Myspace, Twitter, and Youtube where users are creating all the content and interacting with each other. This is where users are hanging out online. Use these places to answer questions from your customers, gather feedback, spread information, and announce new products or [...]

Think strategically. Your web site should be a part of your overall marketing plan, but more than that should be part of your overall business plan. Your website should reflect your business and your business should reflect your website. Your website represents your company online and should be taken seriously. Choose a web address wisely. [...]

1. Set goals. Determine specific goals, set a deadline for these goals to be achieved, then write them down. The old saying, “Its not real until its written down,” is true here. Next, share these goals with your employees and any invested partners. Get everyone on the same page so that they can all help [...]

Even if you have been around for a while, you might not be well known even in your own community, but especially if you are new. We’ll discuss some ways that you can establish a better presence in your local community or do it for the first time. It’s all about marketing by getting involved. [...]

1. Start with market research. Find out who your customers and other interested parties are and what they want or need from you. Interview or create surveys – online or offline. Use the results of these interviews and surveys to help you evaluate your image as it stands today. 2. Analyze the results. Identify the [...]

1. Be consistent. In all of your ad messages and styles including business cards, letterhead, envelopes, invoices, signs and banners, use a consistent branding image. This means using the same fonts, colors, taglines, or mottos. This means either using dots, parenthesis, or hyphens in between phone numbers, but not mixing them. 2. Use the vendor [...]

Environmental Management and Development, Inc., or EMD Consultants, is a Lynn, Indiana based water consultant and backflow prevention device specialist. They help manage the growing demands from federal, state, and local requirements for water management and cross connections. Telablue designed and created a website for EMD Consultants so that they could better serve their current [...]

The dream of a successful business inspires new and existing business owners around the world and especially in Cincinnati, Ohio. There is the vision of flowing profits, industry respect, thrilled customers, and a balanced life. This vision is only possible by developing habits that drive business success. Take the time to learn the 7 habits [...]

1. Why is a business plan important and who should write it? A business plan is important because it summarizes both your vision for the company and your blueprint for the company’s operating success. The business plan is a written guide that details the start-up and the future direction of your company. Who should write [...]

1. Find Your Niche You are not all things to all people. Decide on your target market and narrow your focus in order to broaden your appeal. 2. What’s Different? What’s different about what you are doing? Stand out from an overcrowded market where so much of the advertising and products look the same. 3. [...]